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PAN-GALACTIC GARGLE BLASTER
Pan-Galactic Gargle Blaster is a fictional drink from the book The Hitchhiker's Guide to the Galaxy.
The promotion of the beverage is used as branded content for Barnes & Noble as they celebrate the 40th anniversary edition of the book. The Beverage was adapted to Earth ingredients and can be bought as Gargle Blasterccino at the B&N Starbucks stores. Cans of the beverage are also given with a purchase of the NOOK, a modern version of The Guide.
The Pan Galactic Gargle Blaster gets center stage on the Barnes & Noble website. Clicking on the link takes you to the NOOK, which is, of course, a slightly more modern version of The Guide.
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